3 CRM Technology Options
There are 3 fundamental CRM technology options available to your small business:
- PC-Based Software
- Software that resides on a network
- Web-based applications
Each type of technology has its merit, but for smaller businesses, we feel that a web-based CRM application is the best choice. The reasons for this are as much to do with the downside of software as they are to do with the upside of web-based systems. Specifically:
PC-Based Software
- Difficult to share data between multiple users
- No real-time updating of information means that you may be slow to respond to your customer’s needs
- Need to purchase a copy/user license for every user - this can be an expensive option
- Need to purchase periodic upgrades to ensure you have the latest version
- What happens if your PC goes down?
Networked Software
- Needs technical staff to install/implement and maintain the network
- Requires investment in back-end hosting equipment
- Can be difficult to access if you or your staff are frequently on the move
- Need to purchase periodic upgrades to ensure you have the latest version
Conversely:
Web-Based Applications
- Offer a lower cost of entry and lower total cost of ownership – Systems are often available via a monthly subscription.
- Are quick to implement and allow for rapid transmission of information across your entire organization regardless of location
- Easily accessible so you and your staff can use your CRM solution anywhere provided you have a computer and Internet access.
- Doesn’t require you to purchase costly hardware.
- Software is automatically upgraded and/or debugged
Shaun O'Reilly is Director of Marketing for StarterSuccess - a suite of web-based applications designed to help smaller companies more effectively manage and grow their business. Within this suite, StarterCRM provides small businesses with a cost-effective and easy to use customer relationship management system.
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